I was compelled to shoot this project in a somewhat sarcastic / ironic reaction to “conventional advertising wisdom” that says if we show people eating, it needs to be overly styled and overly precious.  Guess what?  Sometimes you get some hair in your mouth when eating licorice.  Get over it.  Eating is animal and funny and fun and it's not perfect.

I was compelled to shoot this project in a somewhat sarcastic / ironic reaction to “conventional advertising wisdom” that says if we show people eating, it needs to be overly styled and overly precious.  Guess what?  Sometimes you get some hair in your mouth when eating licorice.  Get over it.  Eating is animal and funny and fun and it's not perfect.

I was compelled to shoot this project in a somewhat sarcastic / ironic reaction to “conventional advertising wisdom” that says if we show people eating, it needs to be overly styled and overly precious.  Guess what?  Sometimes you get some hair in your mouth when eating licorice.  Get over it.  Eating is animal and funny and fun and it's not perfect.

I was compelled to shoot this project in a somewhat sarcastic / ironic reaction to “conventional advertising wisdom” that says if we show people eating, it needs to be overly styled and overly precious.  Guess what?  Sometimes you get some hair in your mouth when eating licorice.  Get over it.  Eating is animal and funny and fun and it's not perfect.

I was compelled to shoot this project in a somewhat sarcastic / ironic reaction to “conventional advertising wisdom” that says if we show people eating, it needs to be overly styled and overly precious.  Guess what?  Sometimes you get some hair in your mouth when eating licorice.  Get over it.  Eating is animal and funny and fun and it's not perfect.

I was compelled to shoot this project in a somewhat sarcastic / ironic reaction to “conventional advertising wisdom” that says if we show people eating, it needs to be overly styled and overly precious.  Guess what?  Sometimes you get some hair in your mouth when eating licorice.  Get over it.  Eating is animal and funny and fun and it's not perfect.

I was compelled to shoot this project in a somewhat sarcastic / ironic reaction to “conventional advertising wisdom” that says if we show people eating, it needs to be overly styled and overly precious.  Guess what?  Sometimes you get some hair in your mouth when eating licorice.  Get over it.  Eating is animal and funny and fun and it's not perfect.

I was compelled to shoot this project in a somewhat sarcastic / ironic reaction to “conventional advertising wisdom” that says if we show people eating, it needs to be overly styled and overly precious.  Guess what?  Sometimes you get some hair in your mouth when eating licorice.  Get over it.  Eating is animal and funny and fun and it's not perfect.

I was compelled to shoot this project in a somewhat sarcastic / ironic reaction to “conventional advertising wisdom” that says if we show people eating, it needs to be overly styled and overly precious.  Guess what?  Sometimes you get some hair in your mouth when eating licorice.  Get over it.  Eating is animal and funny and fun and it's not perfect.

I was compelled to shoot this project in a somewhat sarcastic / ironic reaction to “conventional advertising wisdom” that says if we show people eating, it needs to be overly styled and overly precious.  Guess what?  Sometimes you get some hair in your mouth when eating licorice.  Get over it.  Eating is animal and funny and fun and it's not perfect.