LODI WINE / “A RISING TIDE” / FILM SERIES > Eight-part grower-based series reflecting the region’s strong sense of community and the emphasis placed on shared values of unity, sustainability, heritage, innovation, and leadership. > Client: Lodi Winegrape Comission, Agency: Rindal & Co., Creative Direction: Eric Rindal, Writer: Dave O’Hare, Gaffers: Tony George and Jackson Patrick, Remote Sound Engineer: Jon Gerdemann, Voiceover Talent: Paul Kandarian, Director, DP, Editor, Music Composition & Performance: Mitch Tobias
Episode 1, My Father, the Mother of Invention > This episode features Bruce and Jerry Fry (Mohr-Fry Ranches): If there’s a consistency to be found among Lodi growers, it’s that knowledge and a love for the land gets passed down from one generation to the next. It’s the way work gets done, harvest after harvest. It’s how an old Model A duster still stands (and runs) on the Mohr-Fry ranch, serving as a powerful reminder that a farmer is, among many things, resourceful.
LODI WINE / “A RISING TIDE” / FILM SERIES > Eight-part grower-based series reflecting the region’s strong sense of community and the emphasis placed on shared values of unity, sustainability, heritage, innovation, and leadership. > Client: Lodi Winegrape Comission, Agency: Rindal & Co., Creative Direction: Eric Rindal, Writer: Dave O’Hare, Gaffers: Tony George and Jackson Patrick, Remote Sound Engineer: Jon Gerdemann, Voiceover Talent: Paul Kandarian, Director, DP, Editor, Music Composition & Performance: Mitch Tobias, Drummer on Track: Yep, that’s actually Ben Kolber, himself!
Epsisode 5: Hello, Plan B > This episode features Ben Kolber and Madelyn Kolber (KG Vineyard Management): Ben Kolber was going to be a musician. But like a lot of plans, life has a way of changing them. As life would have it, Ben found Madelyn. Together with business partner Kris Gutierrez, Ben and Madelyn found themselves setting the tempo for a successful farm management company. Today, KG Vineyard Management helps farmers, friends, and family harvest after harvest, proving that sometimes Plan B is the dream come true after all.
LODI WINE / “A RISING TIDE” / FILM SERIES > Eight-part grower-based series reflecting the region’s strong sense of community and the emphasis placed on shared values of unity, sustainability, heritage, innovation, and leadership. > Client: Lodi Winegrape Comission, Agency: Rindal & Co., Creative Direction: Eric Rindal, Writer: Dave O’Hare, Gaffers: Tony George and Jackson Patrick, Remote Sound Engineer: Jon Gerdemann, Voiceover Talent: Paul Kandarian, Director, DP, Editor, Music Composition & Performance: Mitch Tobias
Episode 2, El Homenaje (The Honoring) > This episode features Gerardo Espinosa, Victor Anaya, and Gerardo Anaya (Anaya Vineyards): Heritage is everything to winemaker Gerardo Espinosa. His story begins with his grandfather who – in the 1940s – came to Lodi from Mexico as part of the Bracero program. Today, Gerardo works alongside his family, including his two uncles – wine growers Victor and Gerardo – to create a sense of heritage in every bottle.
Series of photographs and videos aimed at Logitech’s Enterprise level users. The aim was to have the photography and video have the same look & feel across the board. Creative Direction: Kevin Hughes
Series of photographs and videos aimed at Logitech’s Enterprise level users. The aim was to have the photography and video have the same look & feel across the board. Creative Direction: Kevin Hughes
Series of photographs and videos aimed at Logitech’s Enterprise level users. The aim was to have the photography and video have the same look & feel across the board. Creative Direction: Kevin Hughes
An overview of office life at Clever, a tech company made up of former educators, teachers, and tech professionals - dedicated to creating products for school administrators all the way down to kindergarteners. Gorgeous work space, and clever folks. They hired me to capture their "flavor of flow".
Series of photographs and videos aimed at Logitech’s Enterprise level users. The aim was to have the photography and video have the same look & feel across the board. Creative Direction: Kevin Hughes
Series of photographs and videos aimed at Logitech’s Enterprise level users. The aim was to have the photography and video have the same look & feel across the board. Creative Direction: Kevin Hughes
An overview of office life at Clever, a tech company made up of former educators, teachers, and tech professionals - dedicated to creating products for school administrators all the way down to kindergarteners. Gorgeous work space, and clever folks. They hired me to capture their "flavor of flow".
An overview of office life at Clever, a tech company made up of former educators, teachers, and tech professionals - dedicated to creating products for school administrators all the way down to kindergarteners. Gorgeous work space, and clever folks. They hired me to capture their "flavor of flow".
An overview of office life at Clever, a tech company made up of former educators, teachers, and tech professionals - dedicated to creating products for school administrators all the way down to kindergarteners. Gorgeous work space, and clever folks. They hired me to capture their "flavor of flow".
An overview of office life at Clever, a tech company made up of former educators, teachers, and tech professionals - dedicated to creating products for school administrators all the way down to kindergarteners. Gorgeous work space, and clever folks. They hired me to capture their "flavor of flow".
:30 spot (and accompanying stills) for Logitech's "Powered" line of wireless chargers. A fruitful collaboration with production company, Bonfire Labs, in San Francisco. Product available at logitech.com
:30 spot (and accompanying stills) for Logitech's "Powered" line of wireless chargers. A fruitful collaboration with production company, Bonfire Labs, in San Francisco. Product available at logitech.com
:30 spot (and accompanying stills) for Logitech's "Powered" line of wireless chargers. A fruitful collaboration with production company, Bonfire Labs, in San Francisco. Product available at logitech.com
:30 spot (and accompanying stills) for Logitech's "Powered" line of wireless chargers. A fruitful collaboration with production company, Bonfire Labs, in San Francisco. Product available at logitech.com
The San Francisco Parks Trust is dedicated to providing leadership and support for San Francisco parks, recreation centers and open spaces. And they needed some strong imagery. “Tree Hugger” and other images were used on buses, bus shelters, street banners and public toilets around the city to raise awareness and appreciation for these gems of San Francisco.
Ruby tends her hydrangeas.
SteelSeries is the maker of a line of high end pro-gamer accessories, including these fully integrated headsets. The company had me shoot a number of celebrity gamers who are endorsing a new line of consumer models, in both urban environments, and in the studio.
Right out of the gate, Jake Heggie landed his first hit with the wildly successful Dead Man Walking at the San Francisco Opera. He's currently working on the music for a new production of It's a Wonderful Life. (UCLA Design Director: Charlie Hess)
Tim Wetzel is the executive chef for the Golden State Warriors, and The Oracle Area where they play. Who’s in charge of those 18,000 hot dogs? Tim. And when bands roll through town to perform at the arena, he’s doing the catering for Iron Maiden, Lady Gaga, whoever. Responsibility is a heavy responsibility.
An endurance car racing series on dedicated road courses for $500 cars.
An endurance car racing series on dedicated road courses for $500 cars.
An endurance car racing series on dedicated road courses for $500 cars.
An endurance car racing series on dedicated road courses for $500 cars.
An endurance car racing series on dedicated road courses for $500 cars.
An endurance car racing series on dedicated road courses for $500 cars.
Mitch's take on Band-Aids. The story is the fun and creative relationship children have with the product. It's the KID'S perspective on the brand, as opposed to the parent's POV.
Mitch's take on Band-Aids. The story is the fun and creative relationship children have with the product. It's the KID'S perspective on the brand, as opposed to the parent's POV.
Mitch's take on Band-Aids. The story is the fun and creative relationship children have with the product. It's the KID'S perspective on the brand, as opposed to the parent's POV.
They’re smarter, they’re cuter, they don’t edit themselves. I heard there’s a youth-quake happening. Each year I contribute / donate to my son’s elementary school at the fundraiser by offering my photographic wares at a “family friendly” rate to all the kids / parents. I often joke that kids between 1 & 12 and seniors between 85 & 100 are the best subjects because they have their guards down. It’s the 12 to 84 crowd that is generally problematic. (Still, I’ve been known to tackle that middle demographic without incident.)
I was compelled to shoot this project in a somewhat sarcastic / ironic reaction to “conventional advertising wisdom” that says if we show people eating, it needs to be overly styled and overly precious. Guess what? Sometimes you get some hair in your mouth when eating licorice. Get over it. Eating is animal and funny and fun and it's not perfect.
I was compelled to shoot this project in a somewhat sarcastic / ironic reaction to “conventional advertising wisdom” that says if we show people eating, it needs to be overly styled and overly precious. Guess what? Sometimes you get some hair in your mouth when eating licorice. Get over it. Eating is animal and funny and fun and it's not perfect.
I was compelled to shoot this project in a somewhat sarcastic / ironic reaction to “conventional advertising wisdom” that says if we show people eating, it needs to be overly styled and overly precious. Guess what? Sometimes you get some hair in your mouth when eating licorice. Get over it. Eating is animal and funny and fun and it's not perfect.
I was compelled to shoot this project in a somewhat sarcastic / ironic reaction to “conventional advertising wisdom” that says if we show people eating, it needs to be overly styled and overly precious. Guess what? Sometimes you get some hair in your mouth when eating licorice. Get over it. Eating is animal and funny and fun and it's not perfect.
I was compelled to shoot this project in a somewhat sarcastic / ironic reaction to “conventional advertising wisdom” that says if we show people eating, it needs to be overly styled and overly precious. Guess what? Sometimes you get some hair in your mouth when eating licorice. Get over it. Eating is animal and funny and fun and it's not perfect.
I was compelled to shoot this project in a somewhat sarcastic / ironic reaction to “conventional advertising wisdom” that says if we show people eating, it needs to be overly styled and overly precious. Guess what? Sometimes you get some hair in your mouth when eating licorice. Get over it. Eating is animal and funny and fun and it's not perfect.
Personal project exploring the interdependent association pets and their people have in the course of "a day in the life". Styling: Danny O'Neill / Artist Untied.
Personal project exploring the interdependent association pets and their people have in the course of "a day in the life". Styling: Danny O'Neill / Artist Untied.
Personal project exploring the interdependent association pets and their people have in the course of "a day in the life". Styling: Danny O'Neill / Artist Untied.
Personal project exploring the interdependent association pets and their people have in the course of "a day in the life". Styling: Danny O'Neill / Artist Untied.
Personal project exploring the interdependent association pets and their people have in the course of "a day in the life". Styling: Danny O'Neill / Artist Untied.
America is host to countless sub-cultures. But only one generates more happiness than all the rest put together: Tiki Culture. Vintage Hawaiian shirts, sweet (and toxic) cocktails, steel guitars, and hand-carved totems fill people with joy.
America is host to countless sub-cultures. But only one generates more happiness than all the rest put together: Tiki Culture. Vintage Hawaiian shirts, sweet (and toxic) cocktails, steel guitars, and hand-carved totems fill people with joy.
America is host to countless sub-cultures. But only one generates more happiness than all the rest put together: Tiki Culture. Vintage Hawaiian shirts, sweet (and toxic) cocktails, steel guitars, and hand-carved totems fill people with joy.
America is host to countless sub-cultures. But only one generates more happiness than all the rest put together: Tiki Culture. Vintage Hawaiian shirts, sweet (and toxic) cocktails, steel guitars, and hand-carved totems fill people with joy.
San Francisco's own, "The Devilettes" are a lost breed - but we just found them, I guess! These good 'ol American ladies are masters of historical dances from the hey-day of 1960's Go Go, including (but not limited to) the Hully Gully, the Jamaican Ska, The Frug, and The Watusi.
A study / playdate with Oakland's finest. The Downtown Oakland Senior Center is home to its renowned Ballroom Dance program, poetry classes, yoga, hatmaking, etc. There was no shortage of volunteers when the center director announced I needed some talent. These folks can turn it on, dude. Real people, real spirit!
A study / playdate with Oakland's finest. The Downtown Oakland Senior Center is home to its renowned Ballroom Dance program, poetry classes, yoga, hatmaking, etc. There was no shortage of volunteers when the center director announced I needed some talent. These folks can turn it on, dude. Real people, real spirit!
A study / playdate with Oakland's finest. The Downtown Oakland Senior Center is home to its renowned Ballroom Dance program, poetry classes, yoga, hatmaking, etc. There was no shortage of volunteers when the center director announced I needed some talent. These folks can turn it on, dude. Real people, real spirit!
A study / playdate with Oakland's finest. The Downtown Oakland Senior Center is home to its renowned Ballroom Dance program, poetry classes, yoga, hatmaking, etc. There was no shortage of volunteers when the center director announced I needed some talent. These folks can turn it on, dude. Real people, real spirit!